Creativity Workshops
My Role: Visual/Brand Designer (personal project)
Duration: Feb 2025 - Mar 2025
Client: Arts New West – a non-profit organization supporting local artists
About Arts New West: Arts New West is a non-profit organization dedicated to supporting and promoting the arts in New Westminster, BC. Since 1967, it has connected artists and communities through visual, performing, and literary arts. The organization runs The Gallery at Queen’s Park, showcasing both emerging and established artists, and offers programs such as artist residencies, workshops, and the New West Craft market.
Challenge
Redesigned posters and event assets to establish a cohesive brand identity that attracts aspiring artists and individuals looking to explore their creativity through various workshops. These workshops are designed to foster artistic expression, build a sense of community, and inspire attendees by introducing them to different creative mediums and techniques.
Goals
1.
Attract New Participants - Design engaging and appealing assets that encourage aspiring artists and community members to join workshops.
2.
Improve Community Engagement - Foster a sense of belonging by making workshops feel inviting and inclusive through thoughtful design.
3.
Enhance Brand Identity - Create a visually cohesive and recognizable look for all event materials to strengthen the organization’s presence.
Design
The final design is inspired by the human element of creativity—how our senses and different parts of the body shape our creative experiences. It draws from the organic, fluid nature of inspiration, capturing the almost dreamy and sometimes fragile state we enter when fully immersed in the creative process.
Photography plays a key role in conveying this feeling, with intentional blurriness symbolizing the abstract and evolving journey of artistic expression. The typography reflects the nonlinear path to a finished piece, embracing imperfections and spontaneity as essential parts of the creative journey.
